Designing the Human-Machine Relationship

Tap into new insights, methods, tools, and accelerators to apply human-centered design to intelligent products and services that ensure AI effectively complements and enhances human experiences.

A small robot is moving along a street.
Two children are looking at a wall of colored lights.
A person is smiling at what they see through an Augmented Reality headset.
A doctor is working with the help of a mechanical arm.
Human Centered Insights

Lead with human perspectives on AI

Illustration of an AI character flying.

Humanizing Generative AI

With Generative AI on the rise, it's critical that it meets our needs

Article

A robot reaching up.

Cooperative Intelligence

The goal of AI should be to cooperatively assist people and augment humans

Article

A little girl holding hands with a robot.

Consumer Attitudes on AI Adoption

We surveyed consumers and creators about their experiences with AI.

Report

Conscious Design Methods

Drive positive impact with ethical frameworks

Illustration of cards falling through the air.

Catalyst Cards

Infuse ethics into your process with our inspiring activity cards

Method

Flow chart of user role to AI role.

Autonomy Blueprint

Research, define, and design the balance between human and machine

Method

Intelligent Automations

Supercharge design workflows with AI tools

A colorful burst.

Spark

Ignite your creativity with AI throughout your design process.

Tool

Innovation Accelerators

Accelerate progress with breakthrough expertise

AI Design Sprints

Seamlessly integrate AI into your digital products and bring more value to your customers.

Accelerator

AI Research Sprints

Understanding your users’ expectations of AI leads to building products with more confidence and less risk.

Accelerator

AI Ethics Audits

Ensure your product won’t phase out as the industry evolves to focus more on doing good.

Accelerator

Logos of Compass, Sony, Toyota, Cruise, Doordash, and Amazon.

AI in practice

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