Foundation Deck: Experience Systematics™

Use our Experience Systematics™ method to set the scene of your experience across People, Spaces, Devices, and Services cards.


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People: Senior Citizen
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Services: Education
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Devices: Vehicle Dashboard
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Spaces: Airport
Back of a card with an illustration of a portal.
Access: English as Second Language
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Impact: Cooperation (Humans & AI)
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Empowerment: Improve Mental Health

Ethics Deck: Ethics Pillars

Apply our Ethics Pillars to ask what if with the Access, Impact, and Empowerment cards and challenge teams to consider alternate factors.


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Dynamic activities to inspire new thinking

Through dynamic gameplay, drive new thinking and more considerate product design approaches that uncover new ways to deliver more value.

Gameplay experiences include Empathy Elevator, Concept Camp, Train of Thought, and Impact Island.

Two Catalyst cards are floating. One represents the Foundation deck and the other represents the Ethics deck.

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